The problem
A new hospitality-driven barbershop concept needed a brand presence that could sell the experience and recruit the team to deliver it.
What I built
- cuutters.com — a Next.js + Sanity CMS marketing site.
- jobs.cuutters.com — a careers portal with a full application pipeline.
- The complete brand identity: typography (Bebas Neue / Inter) and a gold-on- near-black color system.
Outcome
One cohesive brand across marketing and hiring, all editable through Sanity.
